We are a German heritage brand of lingerie, sports bras and swimwear whom invites you to join MOVEMENT130 to commemorate our 130th anniversary this year.  This eclectic social media/marketing campaign celebrates 130 women  from different walks of life who will be featured wearing the collections of our Anita brand family:  Active, Care, Comfort, Maternity and Rosa Faia.  Our customers are diverse, courageous, beautiful and strong. We are proud to encourage each woman to show her own unique beauty and that includes you. Your story and your passions make you who you are. #WhyNotShowIt

Our compelling MOVEMENT130 members are sharing a glimpse into their lives at work, at home and at play.  Help celebrate 130 years of Anita, and celebrate the uniqueness in you!

Sign up to become a MOVEMENT130 member today. As a member, you’ll enjoy special benefits and have the opportunity to share your extraordinary story.


Follow us on Twitter

  • RT  @TownShopNYC : Tomorrow spring into fitness with  @Anitasince1886  & Town Shop!!! Visit us for a personalized fitting with an Anita Care Sp…2 weeks ago
  • LAST CHANCE!!!! Friends and Family Sale ends today! If you haven’t gotten your new Lingerie or Swim NOW is the best… https://t.co/lFT1qp5HYB1 month ago
  • Shout out to all the Mom & Pop Business Owners! Shout out to all the beautiful lingerie boutiques, active stores &… https://t.co/V9kZiauv1s2 months ago